Summer Sales Tips: How to Close New Business When Your Prospects Are Enjoying the Sunshine

Posted on 15/05/2018

In the summertime, it can be a small challenge to close business deals due to the sunshine that's tempting your prospects to enjoy the weather outdoors. So what are you to do? It's not like meeting in your virtual office is a better deal than spending some time in the sunshine. Don't worry, though. It's still possible to close new business deals even if your prospects are taking in all that nice, warm weather outside. Here are some summer sales tips to help you close new business deals in spite of the weather.

Use a Time-Sensitive Close

When using a time-sensitive close, it's best to go with a timeline that your prospect has already communicated or implied in some way. Such an approach to closing a business deal should handily circumvent any competition from the sunshine outside since it imposes a timeline that simply can't be ignored. A good way to approach this with your prospect would be to remind him that he said he wanted to wrap the deal up by a certain time. Then, it's imperative that you push him to look at his calendar to nail down a final date for the close.

Always Highlight Your Value

One thing that will get your prospect back into your virtual office and out of the sunshine to wrap up and close your deal is when you remind him of the real value that you provide him with. This is the value that you'll give him right there in a meeting with you, not just the long-term value that you can provide for his business operations. By reminding him of what you can do for his company, you'll succeed in getting him away from the sunshine, on the same page, and on the way to closing the deal with you.

Don't Forget About the Next Steps

The last good way to get your prospect to close the business deal is to set clear next steps. Even after you close with the prospect, your business relationship is far from over. In fact, you could say that it's just beginning, especially if you're a provider of a service rather than a product. So even after you close, it's imperative to keep following up with your prospect by outlining, during the close, what the next steps in your business relationship will be. This can include anything from a suggestion on how the prospect can implement your solution to sending a summary email that covers all of the basic points of the close.

Thanks to these summer sales tips, you won't have to worry about the sunshine competing with you over a close. You'll now be able to keep your prospects close to you so that you can seal the deal, instead of having them spend more time outdoors. If you have any questions about virtual offices, please don't hesitate to visit We'll be more than happy to tell you what you need to know.

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