PICKING A GOOD OFFICE LOCATION
When determining the location of the office for your business, it is important that you put a great deal of thought into the process. Choosing the right location can help your business to take off and to achieve all of the success you have dreamed of having, while the wrong location can lead you down the road to bankruptcy.
Taking Advantage of Tax Breaks
One factor you should take into consideration is whether or not the area offers any special tax breaks to businesses. In many parts of the country, businesses receive special tax benefits for starting a business
in specific areas. Often, these breaks are meant to encourage businesses to move in so that the area can be built up and transformed. These tax breaks can be quite welcome to a business that is just starting out and is counting on every dollar.
When choosing to establish an office in one of these special areas, however, you need to weigh the pros and cons. While you may be getting a break on your taxes, the area may be inconveniently located for you and for your customers. This will serve as a major roadblock to the success of your business. On the other hand, the area may be up and coming and, though it may not be the ideal location now, it will be soon and you will be glad that you got in on it early.
Making the Location Convenient for You
Obviously, you will not want to select an office location
that is located quite a distance away from your home. If you are having to travel an hour to and an hour back from your office, you will be wasting a great deal of your time. In addition, with the high cost of gas, you will be burning into your profits each time you go to the office. Therefore, it is important for you to find a location that is convenient for you.
Keeping in Touch with Your Customers
The most important factor to consider when selecting an office location is your customers. If you select a location that is difficult for your customers to get to, they will be less likely to seek you out. This is particularly true if you have a competitor that is located in a better spot. Unless you offer goods or services that far surpass that of your competition, your customers will choose the easier location each time.
Think about it, when you go grocery shopping, do you go to the store that is clear across town or do you shop at a store that is closer to you? More than likely, you go to the grocery store that is closer because it is more convenient. If you do go clear across town, that store likely offers something that the store closer to you does not, such as a wider selection, better prices, or better customer service.
The same holds true for you and your business. Don't expect people to hunt you down or drive further just to purchase your goods or to use your services. Choose an office location that is easy to get to and your business will have a far greater chance of being a success.